Account Based Marketing (ABM) and the need to adopt it
A strategic approach of marketing based on the awareness of customer needs and requirements. Acquire high-value customers by designing personalized campaigns to resonate with each account.
In ever-changing and dynamic business environment, it is imperative for organizations to keep pace with buyers and remain competitive. As a result, marketers are turning to account-focused strategy by collaborating with sales teams to close more deals faster and achieve organizational objectives
Our Approach to Account Based Marketing
1. Account Identification
We will help you identify they key and strategic accounts that match your ideal customer profile
2. Target Key People
After identifying the accounts, we need to target the key stakeholders by choosing the departments, seniority, titles among others
3. Engage Targets
Create a personalized and effective messaging formats for targets by determining optimal channels
4. Analyze
Get a full-funnel view through ABM scorecard and how the accounts are progressing from opportunity to close
Is ABM right for your organization?
While organizations come in different shapes and sizes, it is important to find whether ABM is a right strategy for your business model. Here's a quick checklist before you jump on the ABM bandwagon:
- You have a clear and defined buyer persona
- Your prospects are well-known
- You have the complete targeting data
- Your sales and marketing teams are closely knit
- Your organization is keen to penetrate and expand services/products to existing customers
- You have an array of services/products to upsell and cross-sell
