Marketing for SaaS companies has to be looked at from a different viewpoint.
SaaS digital marketing is majorly driven by what your buyer persona wants and when they want and how they prefer to be served. The question which every SaaS marketer faces is "how do you develop content-driven marketing programs which will talk my buyer persona’s language?’’
1. Content Curation
Producing content aligned with your buyer persona's needs and wants
2. Campaign Execution
Delivering results that have a positive impact on your bottom-line
3. Social Media
Use social channels to share product updates, features to generate inbound sales.
Marketing for SaaS companies - Where to begin
When developing SaaS digital marketing plan, ask the following questions:
- Do your strategies support the various stages of the customer’s journey?
- Is the company’s audience at the center of each piece of the strategy?
- Does your strategy encapsulate multiple channels?