Success Story

Fractional CMO enabled Bakemate to reduce the Cost Per Lead by 50% and increase the lead generation by 30%

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Digital Marketing for SaaS Companies

$1 million to $4 million in just 18 months! YES, our team has ‘walked the path’ and have the expertise to help you reach the magic numbers

SaaS Marketing = Content + Customer-Centric Approach + Enhanced User Exp

 

Marketing for SaaS companies has to be looked at from a different viewpoint. 

SaaS marketing is majorly driven by what your buyer persona wants and when they want and how they prefer to be served. The question which every SaaS marketer faces is "how do you develop content-driven marketing programs which will talk my buyer persona’s language?’’

SaaS-Marketing_Vfina

As an expert in SaaS marketing, we are here to help you understand, develop and implement marketing strategies that focus on three things:

1. Content Curation

Producing content aligned with your buyer persona's needs and wants

2. Campaign Execution

Delivering results that have a positive impact on your bottom-line

3. Social Media

Use social channels to share product updates, features to generate inbound sales.

Capabilities

Domain Knowledge : Our carefully handpicked team of dedicated marketing specialists have strong knowledge about marketing operations and experience in driving high-growth marketing campaigns
Exclusive partnership : Our exclusive partnership and expertise with marketing & sales platforms such as HubSpot, Marketo, Pardot, Salesforce, Instapage, etc. helps us to offer the best marketing operations solutions to organizations
Proven track record : We have an unbeaten track record of generating high-quality leads for some of the leading players in the SaaS industry

Marketing for SaaS companies - Where to begin

When developing SaaS companies marketing plan, ask the following questions:

  • Do your strategies support the various stages of the customer’s journey?
  • Is the company’s audience at the center of each piece of the strategy?
  • Does your strategy encapsulate multiple channels?