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Digital Marketing

Do you know there are approximately 51 million small and medium-sized businesses in India alone? With such a huge number like this, every small/ medium scale business owners are looking gamesmanship in this competitive market.

If you happen to be the owner of the business, then you must be looking for strategies and effective marketing tools to bump up your business. In today’s world, online presence is a must for every business to survive. You should keep yourself updated with every marketing tools to get that competitive edge you always desired.

So, how you going to work on your online presence? Which marketing tools you should use to increase your traffic and effectiveness of your website? In the world of online marketing, it seems like there are always some new marketing tools, trends, and tricks to discover and implement your business strategy. How are you going to keep up with them all the time? Well, don’t get upset.

This post will tell you some handy marketing tools that don’t entail massive investment. Instead, it’s free of cost. You can build together your marketing strategy with these free marketing tools without investing a penny. Following are the list of 7 marketing tools that holds equal value for every type of business. So, let’s get started!

 

1. WordPress

WordPress is an open source website creation tool written in PHP. WordPress makes content management and blogging super easy. WordPress is one the most favorite tool for bloggers, content writers and even of our favorite celebrities.

People often misjudge WordPress as just a blogging platform. Previously it was mostly for content writing, but now it has evolved into a versatile CMS(Content Management System). With this functionality, not only you can create your blog but also gives you the freedom to develop your websites and other mobile applications. WordPress is very flexible and free of cost, which gives you more reason to use it in your business.

Plugins help you to do many things according to your needs and requirements. Plugins come in both paid and free forms. WordPress has more than 45,000 free plugins in its directory.

Also, if you know PHP, then you can customize or build your plugins as needed. Many top brands use WordPress to power up their websites. According to a survey, more than 22% of websites are build by WordPress. You can learn more about WordPress.


2. Growth Robotics


Previously people use to do website audit manually, which was very cumbersome work to do. Thanks to SEO site auditors, for making our life easy. Growth Robotics is an SEO site auditors, which diagnoses the website’s health and let us know about the problem areas we need to focus.

It gives you 30 days free trial option, which gives you the freedom to check the credibility of the reports generated. Growth Robotics not only gives you reports on website health but also gives you required recommendations on technical as well as non-technical aspects.

It does the audit of websites on more than 70 factors laid out by famous search engines. To know more, About Growth Robotics.


3. Google AdWords



Google AdWords is an online advertising tool for Google, allows advertisers to bid on specific keywords for their ads to get maximum CTR on search results and reach their customers instantly.

Depending upon the competition, bidding rates are determined. Marketers select their relevant keywords and bid for it. When someone searches on Google using the keywords, the ads of marketers get displayed according to ad rank( maximum bid times quality score).

The highest ad rank holds the first position. The actual CPC of your ad gets determined by the ad rank of the second highest ad below your ad, which is divided by your quality score. Know more about Google AdWords.

4. Google Analytics


Google Analytics is one of the widely used online marketing tools by marketers. It is the part of every digital marketing strategy of business from the very start.

This tool is packed with so many compelling metrics, gives you highly relevant and specific conversion goals. It only takes few minutes to get started with it.

Just connect your WordPress site to Google Analytics and track every action of your visitors. Connect your website with  Google Analytics  Now!

5. HubSpot


HubSpot is one of the favorite inbound marketing and sales tool for marketers when it comes to sales, marketing, and CRM software. HubSpot is all-in-one marketing software tool.


The company website says it all – “ From Attracting Visitors to closing customers, HubSpot brings your entire marketing funnel together.” HubSpot gives you so many tools on one plate. Some of these tools are as follows:


SEO

Blogging

Website

Social media

Lead management

CTA

Landing pages

Marketing automation

Analytics

Email


HubSpot gives you access to so many things in one place that you don’t need to pull yourself to different areas to get the information. There is no stone left unturned by HubSpot. Know more about HubSpot.


6. MailChimp


MailChimp is an email marketing tool, used by more than 12 million customers across the world. Email marketing is not a new technology. More than 80% of B2C and B2B companies are using email marketing tools to promote their business.


If you run a business, don’t wait for getting more than 2000 subscribers and then think for implementing MailChimp. Instead implement an email marketing strategy from the day one, to get your feet wet with email marketing.


MailChimp gives you self-service support options, making you find answers to all your queries. It also gives the free plan to those who have less than 2000 subscribers and those who don’t have; they can send more than 12,000 emails every month.


The beauty of MailChimp is its pricing strategy. It’s price tag and usability is based on the size of your email list. MailChimp also gives “forever free” plan for smaller marketers, those who are new to digital marketing field. Start your email marketing today!

7. HootSuite


With so many social networks to manage a business, there is no doubt why social media management tools have become a necessity for so many companies.

HootSuite is a social media management tool. It has got more than 15 million users worldwide. It provides the best tool to manage your multiple social media platforms, connect with your customers and grow your brand, all from one dashboard.

HootSuite allows you to schedule and publishes your content fast on multiple social media platforms. You can monitor and filter conversations, reply with a single click, identify and grow your audiences and can also track the results and take necessary actions as and when needed.

It also gives information about people who are influencers on a specific topic by using keyword filtering and Klout score. It even tells you what people are saying about your brand and help you respond quickly. HootSuite is free to use. To know more about HootSuite.

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B2B Marketing, Digital Marketing

While talking to a lot of prospective customers every day, the question we face, what are the must have skills for B2B marketing success? So we thought why not write in detail about it. So let’s look at the key skills required for a successful B2B marketing team.

 

 1. The Google Guy

 

Don’t you want your website to be loved by google and shown up in top results every time people search? If Yes, then this skill set is supercritical.

 

Google has changed the way people enquire or research about a particular product or service. In just one decade, search engines have made all the businesses of the world to have their presence online.

 

As I am writing, there are more than More than 1,172,969,033 websites are present on the web and is just multiplying every second.

 

Your website is one of 1 billion plus websites on the internet. Your website should be available to the users when they are searching for something which is of interest to your business.

 

Key activities of Google Guy

 

The Google Guy should do everything it takes to make sure that the website is loved by search engines and is available when the prospective customers are searching for the required information. Some of the key activities are

 

On Page SEO

 

This is to make sure that the website has the required information in terms of Meta Keywords, Descriptions etc on the web page which Google looks for in search engines.

 

Off Page SEO

 

The search engines rank you higher if other websites are talking about you. So the more the websites talk about you, the search engines are happy to rank you higher.

 

Technical SEO 

 

To make the end users experience awesome on the internet, the search engines penalizes the websites which do not load faster or don’t look good on a desktop or mobile phones etc. So it’s important that the website looks awesome across all devices.


2. The Storyteller

 

 The search geek has done an excellent job by getting people onto your website, but then it is equally or even more important to make the prospective customer stay on the website.

 

Traditional marketing world fights for space but the Inbound world fights for attention

 

Key activities of Storyteller

 

Website content

 

This is the first impression of the prospective customer. So make sure that the content is driving the point home without any fuss. You get only 3 Seconds of attention span from prospective customers

 

Blogging

 

This is a way to share the information to the prospective customers. Blogs should be written with an aim to help the people instead of just pitching your product or service.

 

Premium Content

 

This is more research and analysis driven activity. Premium content is all about writing white papers, case studies, infographics etc where in you will have to do proper research before publishing to the world. This is to make the prospective customers know that you are the thought leader in the industry.


3. Social Amplifier

 

On an average, a person spends 5 – 7 Hours on social media. So social media is a platform which no one in the business world should ignore. There are a lot of social channels available. You should be targeting the channels where your customers are hanging out.

 

Key activities of Social Amplifier

 

Share

 

There is a lot of content gets generated in your organization in the form of blogs, white papers, case studies, infographics etc. Make a point that you share it on all of your preferred channels of communication.

 

Follow

 

Based on your buyer persona, you can search for the prospective customers on the social channels and start following them. This will give you a good idea on their interests and also a better understanding of what’s happening in their company.  

 

Engage

 

There are a lot of queries get posted and many discussions happen over the social channels. They are mostly done for reaching out for help or sharing some interesting findings. It’s good to be part of the conversations where your company can add value to the whole discussion.

 

Curate

 

It’s not important that always you share the content which is written by your company. You can also find and share the content which resembles your company’s thought process and you feel that it can be helpful for your prospective customers. This way you are not only building a good relationship with the experts in your domain but also help your target audience with the important information.


4. Designer Dude

 

A good design helps you generate that extra seconds of attention from your prospective customers which are very critical to gain the interest in the crowded internet world. In the digital marketing world, a good design raises visibility and drives conversations.

Key activities of Designer Dude

 

Website Design


A website is the first impression for your prospective customers. In just a few seconds it’s important that the customers understand what you are all about. Make sure you don’t get carried away with funky designs and user interfaces.

A website should be good in navigation and so intuitive that even your grandmother can understand it.


Blog Featured images


Featured images are the ones which are on the top of the blogs. The image and the title are the deciding factors on whether to read the blog or move on. Make sure the image provides a good preview of the content written on the blog.


Infographics


It’s a visual representation of data, chart or diagram. It is a way to simplify a complex subject or even a boring subject. It takes a lot of effort to build an infographic but it’s worth


5. MarTech Nerd

 

In today’s world of B2B marketing, It’s not only about being creative but also being able to convert the data into actionable insights for the next steps of marketing

 

Marketing Technologist or MarTech is a merger of marketer and a techie to achieve the goals of marketing.

 

Key activities of MarTech Nerd

 

Able to tie every dollar spent back to the marketing campaigns

 

It’s all about getting the decision-making insights from the raw data. This is the key success factor of Digital Marketing. Technology driven marketing helps you tie every dollar spent back to the campaigns so that you can make the decisions based on the insights from the real time data.

 

Reduce the Cost of Acquisition

 

The cost of Acquisition is one of the major component impacting your bottom line. A Marketing Technologist should pick and implement the right tools like marketing automation etc in the Marketing and Sales functions to reduce the cost of acquisition.

 

Conclusion

 

Ooh, you might be thinking what about the Project Manager and Director roles? They are common for all business entities so we didn’t mention them explicitly here 🙂

We at Fractional CMO are Inbound Marketing Junkies helping companies grow in a smart and inbound way

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Digital Marketing
We all must have come across great stories about Alladin and his Genie. Whatever Alladin wishes, Genie fulfills. Great fairytale and I love those bedtime stories. During my experience in technology marketing, I have come across few founders and marketers who think Digital Marketing as Genie and themselves Alladin :). When I started my journey, I was also thinking along the same lines but learned the hard way. [bctt tweet=”Digital Marketing cannot fulfill all your wishes instantly. It is not a Genie. ” username=”@Fractional_CMO”] keep reading
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Digital Marketing, MarTech
Most of us consume content from digital channels from early morning to late night. According to an infographic from The Word Pro 
In the first 60 seconds of your day, Facebook receives over 4 million likes. More than 2 million Instagram hearts turn red & more than 350,000 tweets. Every minute, 300 hours of video is uploaded to youtube & nearly 7 million snapchat videos.
For this reason, Content is probably the ‘buzz’ word in the digital marketing arena. Everything in Digital Marketing revolves around content because the customers consume and share content. Now with such huge amount of data getting generated every minute, It is very critical and equally challenging to have your content be available to the right customers at the right time. Just understand and follow the below mentioned steps you will see wonderful results in just a few months. keep reading
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Digital Marketing, Marketing Operations

I came across a wonderful blog from Seth Godin, which says that every individual wears one of the following three hats at their job. 

  1. Scientist: The Scientist does experiments. 
  2. Engineer: The Engineer builds things that work.
  3. Operations: The Operations Manager takes the handbook and executes on it.

 At Fractional CMO, we always think from the marketing perspective and while reading Seth’s blog, I was trying put these hats on the key roles in marketing and see what is the tasks each one these roles would undertake 

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Digital Marketing

2016 was big for digital marketing technologies. Many of the forecasted digital marketing technology trends for 2016 were practiced in full swing especially:

  1. Video marketing – Video being used for Facebook & Twitter ads, F8 introduced live video interactions and Google added video ads in-SERP
  2. Mobile marketing – more than 80 percent of internet users used smartphones
  3. Augment reality (remember Pokemon Go) and IoT paved a new ground for digital marketing

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