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Digital Marketing

7 Marketing Tools every Agency should have in their kitty

November 9, 2017

Do you know there are approximately 51 million small and medium-sized businesses in India alone? With such a huge number like this, every small/ mediu...

Fractional CMO

What is Google AMP project and why you should pay attention

November 7, 2017

If you have browsed your mobile phone for getting the latest scoop on google, you might have seen Google AMP (Accelerated Mobile Pages) carousel or a ...

Fractional CMO

7 Essential Inbound Marketing Strategies Every Business Should Use

November 1, 2017

You’ve planned your business, started working on your product or service and now you are ready to begin your marketing process. Awesome! Here comes th...

B2B Marketing

SaaS Marketing : Where to begin…

August 19, 2017

SaaS companies have shown tremendous growth over the past few years. With the technological advancement, it’s now easier and cheaper to develop softwa...

B2B Marketing

The 6 essentials to succeed in Marketing Operations

April 22, 2017

Wikipedia describes marketing operations as a relatively young discipline within corporate marketing. While the scope of marketing operations varies f...

B2B Marketing

Must-Have Skills for B2B Marketing Success

April 6, 2017

While talking to a lot of prospective customers every day, the question we face, what are the must have skills for B2B marketing success? So we though...


3 Reasons Why Hubspot Marketing Software Certification Is Worth A Shot

April 3, 2017

The world of Marketing is changing very fast. Google and Yahoo have disrupted the Marketing world. Today Digital Marketing takes an edge over Traditio...

Digital Marketing

Digital Marketing is not the ‘Genie out of lamp’

March 3, 2017

We all must have come across great stories about Alladin and his Genie. Whatever Alladin wishes, Genie fulfills. Great fairytale and I love those bedt...

Sales Enablement

Suspect, Prospect, Lead, Opportunity! What They Mean.

March 1, 2017

I am in Marketing Automation & CRM industry for quite a long time now. Its interesting to see the changes its going through every day. CRM now has...

Sales Enablement

5 commandments to Fail Safe Selling

February 24, 2017

Marketing and Sales are two important pillars of any business. Marketing & Sales are always tough nuts to crack. The reason being, Marketing &...

Digital Marketing

Fuel of Digital Marketing Growth Engine : Content

February 23, 2017

Most of us consume content from digital channels from early morning to late night. According to an infographic from The Word Pro  In the first 60 seco...

Digital Marketing

Which HAT are you wearing today?

February 8, 2017

I came across a wonderful blog from Seth Godin, which says that every individual wears one of the following three hats at their job.  Scientist: The S...

Marketing Operations

Marketing Operations : In House or Outsource?

February 3, 2017

After we published our blog: “My Digital Marketing isn’t working”, we received few queries from CEOs and CMOs and found a common thread in all the que...

Digital Marketing

7 Top Digital Marketing Technology Trends in 2017

January 25, 2017

2016 was big for digital marketing technologies. Many of the forecasted digital marketing technology trends for 2016 were practiced in full swing espe...


My Digital Marketing Isn’t Working

January 24, 2017

While you are reading this, I can imagine you thinking, I have done everything right in my digital marketing strategy including using great marketing ...


Who is a Marketing Technologist

January 18, 2017

Traditional marketing was all about fighting for the space to spread the word out about your brand. The marketing experts in the earlier days were mor...

Fractional CMO

Why We Started Fractional CMO

January 17, 2017

I have been into technology marketing for over a decade. Many times, I have been asked ‘what’s your role in your company’ and the answer which I consi...