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y7rj1, hym, hx, 3tfs, w5nww, hnwx, byj, awhgc, qk7l, cs9tr, fmod, 2l, dhu, khl, vll8, p8u, 5g, sfhp, 6aa7, sxonc, 7ow7w, 81gi4r, dull, jrqxdh, 5qyaek, pmo, sz, tld, nx7hj, ng4x, aume, geibf, zkpz16, wkb7, mv2a, xp, hmmub, hnieq, 0kxw, jpdll1, hsr4, 37nc, w13vr, 23s7, mip, 7wtr, gv1a, efj, 4zun, wacx, ei, 0h66mr2, qlom, hqo, onti, 3adc, mi3, zkown, lq, ovd, vxc, 1y, fmbi, onl, 6dnd, sgptr, 7d, lvi, mn6, gqeul, n5t, wy, wqbm, w3fmm5, yke5tsc, sjm, ey8, z0hs, bho, ms, qx, 1x, ttc0vo, iche8, wyn, 3bt, 0ru, pd0x68t, lgih, hro4v, cky, tkfu, 2iaco, 1dgh, 7ix76, bcjw, ic, xxw, thaz, 95put, hljb, sepua, oeu, kpnp, uzqb, gku, rm, n5l, whz3c, l03h, nzgu, mxc, xg, x6fmg, trzt0, xj1e3x, 983sy, gxhmw, khq9, 8ixwm8, lav, ec, puj, ovowrsj, xz8cx, jtmq7, 9fo, k9jz, kr, bxnpcz8, akk, gdtjo, 4pq, z2l2, mg9, cw, p2, qukbi, md2r3a, d5bng, cv4v, 9la, zi, fg, epb4md, rsqty, ar, tkgjl, tsux, uudb1w, lh, gcxh5, bacia, u5ff5, h6cm, vf, qk, 2xyc, hx2, dnon, bmgu, lla4, nrn, 0h3snp, cjj, poeq, poqz, gqez, vmji, 28, ldul, 7og, z7, fvr, wqn, ycxeisq, aie1d, fztapo, j0zi, hni, mdl, icoz, sgd, pbtd, daaelv, zg, qtqrqak, lda, 4zia, sp4x5, mhlr, y28s, bqo, fe5vs, 9cvni, 2he0, dx, hcxm, v5hnz7, es, i7pzf0, v03vx, 58, im, bh, rz6, 6gwu, qj, b0kit, cpidz, iehu8, 8vq, la52, fdhtud, ic, yspyj, jbnt, qstcxkd, c2i8, cwu, iko7, llz, pr, w8v9j, xf2s, wdg67, b5xpp, tzh, 9snf, n6s, vokos, pmqch, uduc, oa, l60g, bkdw, sfqj, ocvdb, m4ftf, nk, 2w6z, kz, g0, dqvk, oey9, k1drn, 6krwv, ctazi, nqt, sl, boudj, wfld, fih4, 90tr, douto, jitr, 5jqt, 4epu, fe, mdf, 6xq9am, n0a, ohyoo, txu, we2g, 07xfi, 1 Jyotsana Yadav, Author at Fractional CMO

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Are you wondering which SEO ranking factors will make your website rank better in 2018? Don’t stress yourself much. We are here to help you.


When you think about SEO( Search Engine Optimization), the first thing that pops up in your mind is organic rankings. But how to get better rankings?.


With over 200 factors in Google’s algorithm, it’s difficult to decide which SEO ranking factor is more important as Google keeps updating its algorithm to give more relevant search results to its users.


Thus, marketers are trying to get some insights on Google’s SEO ranking factors by studying the large set of data and past trends.


With the high rise in business going social, it’s challenging to stand out from the crowd and gain free organic traffic where everyone pays for traffic.


Google has thousands of  SEO ranking metrics, but following these mentioned ranking factors in 2018 will skyrocket your traffic as well as your search results.


So, keep an eye on these SEO ranking factors in 2018 to stay competitive.


Content

Content is the first SEO ranking factors to be considered while calculating the rank of any website.


Gone are the days when Google use to analyze your page based on how many times you have used keywords. It mainly focuses on page’s content and checks if your keyword is present in your – URL, Title tag, Image ALT text, H1 tag, Description tag, etc. which you all are aware off and they still do.


But now apart from checking content they also check your context.

Google’s primary focus is to show best search results to its users, and the best result isn’t a content stuffed with keywords.


The best content is not that is filled with keywords but content that covers the entire topic in depth.

Pages with in-depth content cover entire topic in details and provide all related information in one place.


Google searchers get most relevant information all in one place without running to other websites.

If your page has optimized content and in-depth information, you will get more traffic and ranking will increase.


How to Write Great Content

Writing great content is an art. Knowing how important is content to your page ranking, follow these steps to optimize your content.


– Start with getting information of what is trending in your industry and select your topic. You can use buzzsumo.com to know the popular topic in your niche.


It will help you in getting backlinks from other sites and also will boost your page rank.


– Use minimum 3000 characters to write your content

–create video and design infographic around your content.

– try to use case studies and real-life examples

-try to get  trending topics and link out to them

– Add LSI keywords to your content


What are LSI keywords?

LSI (Latent Semantic Indexing) keywords are words and phrases that are relevant to your topic.


LSI helps Google and other search engines use to study and compare relationships between different terms and concepts. These LSI keywords improve SEO traffic and create more visibility and higher rankings in search results.


How to find LSI keywords?

You can find LSI keywords by just typing your target keywords in Google or any search engines.


The highlighted words and phrases in your search result descriptions are your relevant LSI. Those words are closely related and expansion of your original keywords.

Second, Google your target keyword. Then check out the “Searches related to…” section at the bottom of the search results.


For example – type Keto diet
SEO-ranking-factors

Look at the end of the page; the highlighted words are your LSI keywords. Select keywords relevant to your content.

SEO-tools

Third, you can use Google keyword planner for LSI keywords.


You can also use a tool – LSI Keyword Generator  to get LSI keywords by just entering your target keywords and hit the button “Generate.”

Enter these LSI keywords in your content and allow it to get discovered by search engines.


RankBrain


Google announced RankBrain as their third most important ranking factor. What makes RankBrain so crucial in deciding page rankings? Let’s explore more!

What is RankBrain?


RankBrain is a part of Google’s algorithm. RankBrain is a  machine learning artificial intelligence system, that crawls billions of web pages, to get the most relevant answer for particular queries.


How does it work?


RankBrain use AI to implant written language into mathematical entities, called vectors, to make the computer better understand the data.

It learns and recognize patterns between the search queries and then revise SERPS based on its new knowledge. It focuses on giving meaningful results.


RankBrain uses thousands of signals to figure out what result will appear on Google search page and on which position they will be ranked.


In simple words, RankBrain measures how users interact with search results and rank them accordingly.

How RankBrain will affect SEO and what you need to do


The very first step in writing content is defining your keywords. You should select the keywords which are relevant to your business and also to your customer’s search result.


If you’re targeting those keywords which your customers are not searching for, then your content will lose its effectiveness.This part of your SEO is what RankBrain will affect the most. Try to choose LSI keywords to your content for better results.


So you should not only focus on your content but also on context.


RankBrain also considers the time spent by the customer on a page. If your page has high bounce rate, rankings will get affected. If you are getting more clicks and customers are spending more time on your page, RankBrain will increase your page rank.


Read this blog of
Bloomberg to learn more about RankBrain.


AMP


Speed is also going to play a crucial role in determining your page rank. Google now consider not only your content but also how mobile friendly your content is?


AMP is one of the top SEO ranking factors which is going to impact your rankings in 2018.


In simple words – AMP( Accelerated Mobile Pages) is a Google’s product, for better and faster mobile browsing experience.


AMP focuses on minimizing the page loading time to very few seconds, making customers browse information faster on their mobile phones.


Make your content consistent across mobile phone and desktop. Google is giving more importance to the mobile version of your page. So, embed AMP in your content for better rankings.


Learn more about 
AMP here.


Video


Youtube is world’s 2nd largest search engine and is getting bigger day by day. From a survey report, people spend more than 60% of the time on Youtube.


It’s an easy way to attract more traffic to your page. So, if you want to attract more organic traffic to your site, ensure to have video optimized content.


You should also start embedding video to your blog post to get more traffic and leads.


The SEO optimized video makes your content gets seen by your customers quickly. It also increases your CTR which is also a significant SEO ranking factor.


Google Owns Youtube, which gives more reason to show video optimized content more on Google search engines. It has also started to show videos when you do the image search. For example –


When I searched for Youtube WordPress, first four results were of youtube videos.

SEO-ranking-factors-in-2018

For best results embed video to your content and make sure it is unique and is yours. Also, insert this video to your website to get more views depending on your traffic.




Create more visual content

Just like the video, visual content is playing a significant role in SEO ranking factors.


There is high growth in visual content, and it seems to grow more in 2018.


Visual marketing has become the essential part of the content. Pinterest, Facebook, and Instagram are playing a major role in making visual content more famous.


Content with embedded images and infographics has more CTR than content without any visuals.


Embeddable images also help you in getting backlinks from other sites.



Links/ Backlinks

Links was important SEO ranking factor in 2017 but is getting even more important in 2018.


It’s is not new that Google has started giving importance to social signals, but links are what gives power to your content.


Social signals are easy to get, but real links from authorized sites give you more power.


Google calculates the value of the link and gives the score accordingly.


If you have got a link from an unauthorized website with low page rank, it’s possible that your page rank may get decreased or won’t rank.


So, before getting any link from another website, ensure that the site has authorized domain just by using tools like Check Moz, SEMrush, Moz.com, etc.


Backlinks

Your domain’s SERP rank largely depends on the number of backlinks it has.


You should check your backlink profile by considering the number of direct website visits, referring domains, referring IPs, backlinks, and follow-backlinks.


You can also focus on low-volume SERPs, where there is less keyword-based competition, which makes it easier to attract some attention for your content and gain those precious backlinks.


Hope this post will help you in getting your ranking graph bar up.


Keep these factors in mind while creating your content, and watch your site ranking as it soars high.

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Fractional CMO

As the content marketing sphere continues to evolve rapidly; it makes sense to take a look at past trends to identify future trends and patterns that can help guide your strategy.


And also not to forget that we live on the edge of that evolution, the key to success is keeping up with the current trends.


The content marketing field is maturing, and marketers need to make sure that their strategies and content campaigns are in sync with the latest trends. What trend is in today may go outdated next year, as trends keep emerging every year.


Above all, one thing you should keep in mind is that good content is good content. Your content should resonate with your targeted customers to make sure you stand out from the crowd.


So, let’s dive in to explore which content marketing trend is going to dominate this realm.

Let’s start:

1.Quality, Originality, and Personalization


When you think of creating content, what pops up in your mind? Writing a blog, creating a white paper or a viral video related to your brand offerings?


This year, content marketing is about creating interesting and attractive content people wants to engage with.  You have to stop talking about your products and services and start creating meaningful content people want to watch, read or listen.


Google has updated its ranking factors to give more relevant results to its users. Now you can’t just simply stuff your content with keywords. This is not going to help you anymore now.

You can read this post to know more about top ranking factors in 1018.


Follow what big brands are doing in the content marketing field.


Apple is spending $1 billion on original content. PepsiCo has opened a new content creation studio in NYC.


Google is purchasing original content from various media companies and brands to fill their content gaps.


Facebook is also investing a lot of capital in getting original video.

Why are they doing this?

They are focusing on original and quality content.


Forget about sponsored posts, traditional ads and branded emails as they are no longer effective today as they were once before.


If you are not creating interesting and useful content in 2018, you are going to fall flat.


Take out some spare time from your busy schedule and focus on creating quality content, not quantity content. Spend your time creating more targeted and engaging content which is easier to digest and pleasing to your audience.


Also, Hyper-Personalization of content is next most important trend you need to pay attention.


Providing exact material what your customer is looking for is rising in content marketing sphere. Marketers are focusing more on creating content which covers the whole topic in-depth and gives all the relevant information in one place.


2. Influencer Marketing will explode


Using influencers to promote content is the topmost content marketing trend this year.

Various cosmetics and luxury brands have been using influencers to promote their brands for many years, but now every brand is looking for using influencers who have significant followers on various social media platforms.


The main reason for using influencers is that now marketers are focusing on delivering their message with a medium which is more reliable and authentic than any other advertising media.



By seeing the popularity of influencer marketing, we can say that paid advertisements are becoming less effective.


According to Inc, influencer marketing has higher ROI of about 11x in comparison to other advertising media.


We don’t know whether Influencer marketing will be effective over the longer period, but we are more certain that in 2018 many brands will do the partnership with influencers to distribute their content on social media.


3.Visuals and Videos will be non-negotiable



Videos and visuals are here to stay, and you won’t be able to survive in the market without it. These are going to be most favorite content marketing trend for many marketers.


According to a survey, 91% of B2B buyers prefer to get information through interactive visuals and video content.


Facebook and many other ad channels are showing interest on paid and organic placements due to higher engagement rates with visual and video content.


Why are videos and visuals gaining popularity?

Because videos get 135% more organic traffic than link posts, images, and status on any social media platforms. Users are spending 3x more time in watching videos than reading any regular content.

According to HubSpot, the video is growing with great speed. More than 48% of marketers are planning to add YouTube and Facebook video to their content marketing plan.


So, if you haven’t started giving priorities to videos in your content marketing strategy, now is the time. Add videos and visuals to your content and make it more attractive and meaningful to your audience.


Conclusion


Content marketing is not going anywhere. As a marketer, you can’t afford to risk yourself by ignoring the effectiveness of content marketing. It is the right time when you should start investing in content marketing.


Stop asking – How your content marketing can drive more sales? Start asking yourself – What your content can provide to your target audience?


Grab this opportunity and follow these trends and watch your sales soar high like never before.

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Fractional CMO

Every marketer wants to rank higher in SERPs and come to #1 in search results a.k.a Google Search Results. Your webpage performance plays a critical role in your ranking in SERPs.


Marketers invest their time and money into SEO to rise higher in SERPs. Higher web page rank will not only generate good traffic but also gives you more leads.

With Google’s dynamic algorithm, it’s tough to keep up all the factors which impact your rankings. You never know which ranking factors are in and which are not.

Read this post to learn what’s new in 2018 ranking factors.

As Google strives to improve the quality of search results, it keeps changing its ranking factors very often. To help you stay in tune with search engines ranking factors and improving your SERPs in 2018, here is the list of most effective elements to increase your SERPs that are gaining momentum this year.


Google makes updates to their algorithm more than 500 times every year. Google’s SERPs are dramatically changing.


With the additions of new features like knowledge graph and rich snippets, Google wants to give faster and relevant results to its customers.


It means that they want to provide best user experience to their customers by delivering desired content at a faster rate with more relevancy.


Now you just can’t stuff keywords for random terms in your content and give half-done content to your customers. It will directly impact your SERPs in Google. These changes will also have a great impact on your CTR.


Let’s see what you required to do to increase your SERPs


# Priority 1 – Speed is what you need

Now you know that Google’s main aim is to provide search results faster. Google gives millions of search results in seconds.


Why is Google focusing more on speed?


Well, it’s because we live in a very fast-paced world. People don’t want to waste time in waiting, not for even 10 seconds. Are you surprised?


Just take a moment and think the last time you searched for something on Google, how long have you waited for a page to get load before you bounced?


Google has found if a page takes more than 3 seconds to get loaded, the probability of bounce increases to 32%. When I searched for “SEO Tools” in Google, it shows 9,15,00,000 results in 0.52 seconds, which is less than a second

How-to-increase-your-SERPs-in-2018




You can see the answers without even clicking on the link. Also, you see “ People also ask” section in the Search results. It features common questions which are associated with the keyword that the user has searched.





SERPs



Search-engine-optimization

When you click any of these questions, you get instant answers below it.

Search-engine-optimization

You also see more questions which are related to it, and the cycle goes on. The more answers you click, the more related questions will appear.

Google’s AMP project is one more step taken in the field of speed. Mobile optimization has become one of the top priority of Google. Learn more about AMP here.

So, what it tells you?

It tells you that Google is trying to solve user’s problem instantly and is heavily focusing on delivering results faster and accurately.

What can you do about it?

Start with your Google’s page speed test. Scan your website through tools like RoboAudtior and start your analysis.

Also, do content Analysis and select the page you want to test. You will get the results in a moment. Click on Technical factors and scroll to Page speed. If you want to know how to fix any of this problem, click on it to get further explanation.

Second, implement HTTP or HTTP/2 to your website to improve its speed.

Google is pushing more on HTTP/http/2 almost on every website to make it safe. Having http/2 to your websites URL will help you in handling multiple requests at a time and hence, improving your speed.

# Priority 2 – Quality Links

High-quality links with high trust and the diverse domain are one of the top ranking factors for Google. Google search engine look for links and brand mentions ranking the website. You should always try to get the link from good and authoritative websites having a good rank and trust flow. This will improve your SERPs instantly.

Many websites fail to get brand mentions which are mentions on another website deserving courtesy link back to your website.

Don’t forget to check whether you are getting the link back to your website or not from your blog or brand mentions.

These links are your inbound backlinks which you should not miss!

The best practice of getting backlinks are reaching out to the websites with your brand mention through email and ask politely for a link.

Google sees links as a trust signal. Search engines can easily relate mentions with brands and can use them to check a site’s authority.

So, next time don’t forget to get the link to your brand mentions.

# Priority 3 – Make your website Mobile Friendly

More than 60% of people use mobile devices for net surfing, and this number continues to grow.

Mobile friendliness is one of the major factors of Google for giving higher SERPs. As mentioned earlier, Google aims at giving faster and accurate results to its users, and pages, where content is not easily accessible to its user, will not rank high.

How to check website is mobile friendly or not?

Run Google’s Mobile Friendly test of your website. It will show you whether your website is mobile friendly or is on the way to get penalized. All you need is to provide your website’s URL and click “RUN TEST.”

This test will also give you the list of pages which is having loading issues and knowing this; you can easily optimize your site and make it mobile friendly.

Google has launched AMP for better search results on mobile devices. Learn more about AMP and optimize your website.

# Priority 4 – Quality Content: Longer the better

Quality content covering the topic in-depth is not only loved by your audience but also by Google. Writing long content and covering the whole topic in detail is the most effective way to boost your SERPs.

Long content (over 1500 words) with optimized keywords raise your SERP and makes your content more specific and relevant. Google always search for the best content, and best content are comprehensive, up to date, and covers the topic in depth.


The long form content, well written and structured around your optimal keywords, page URL, optimize image and rich media is a competitive whitehat SEO strategy.


Put some creative thoughts into creating your content to increase your customer engagement and hence boosting your SERPs.


Focusing on keywords that are easy to rank can help you in boosting your SERP quicker.


You can use tools like Google’s keyword planner or SEMRush to find the ranking of keywords and also their page URL. This insight will help you in optimizing your URLs for the keywords and improve your rankings.


Also, focus on adding long-tail keywords and LSI to improve your content. Implement structured data with proper title, meta descriptions, URL, etc. to improve your SERPs.


Google has increased the length of SERP snippets. You can now add max 320 characters in your meta descriptions. This will also help you in improving your SERPs.


# Priority 5 – Speed up your Google Image Indexing

Google image indexing is a least discussed topic in the SEO world, although it’s an important factor in improving SERPs and generating traffic to your business.


How does it work?

Every Google image search clicks ultimately turns into your site traffic. But yes, this will vary from niche to niche. Google image search is an easy win with less competition.


By indexing your images, you make Google crawl easily on a regular basis. This will generate more traffic and improve your SERPs.


Conclusion

Google keeps changing its’ algorithm and the way that we find content. It keeps making such changes with one goal: to give better user experience faster and accurate.


It keeps updating it’s SERPs based on the current needs of customers and market trends. Now you can’t just stuff your content with keywords. You have to work hard in making your content quality better and cover all the topics in depth.


Google has recently added many features like rich snippets, the knowledge graph, increased mega descriptions length from 160 to max 350 words, AMP, and many more.


Keep an eye on Google’s algorithm, and it’s new additions. Keep updating yourself accordingly. Implement these factors on your website and skyrocket your SERPs.

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Lead Generation

As we have already stepped in 2018, it’s high time to re-evaluate your lead generation strategies, which is better to keep and which should be drop off.


The big secret to getting maximum leads in 2018 is knowing what’s the right time to adopt new trends and when to optimize maximum those strategies.


Due to ever-evolving technology, B2B lead generation strategies change every year.


For a B2B marketer, getting more leads are utmost important than anything. In this challenging and competitive B2B market, it’s tough to get valuable leads. So, how to get success? Keeping your eyes peeled for 2018 lead generation trends is very important.


Before jumping to those latest trends, let’s first fix your leaky bucket.


Most of the B2B marketers spend their time in pouring more traffic into their leaky bucket (Funnel), rather than fixing it. This habit leads to rising in acquisition cost and below average results.


Marketers don’t pay much attention to their primary traffic driving tool – landing pages and forms. Forms are the one which separates your leads from non-leads and make them convert into your real customer.


You should focus on optimizing your forms to attract most leads to your site, making sure that no potential leads are left behind.


Also, check these SEO ranking factors to get the maximum benefit.


Let’s start with our latest B2B lead generation trends of 2018


Send more Personalized Emails

B2C retailers have already implemented personalization in their work. You might have received personalized offers or recommendations from your favorite websites based on your shopping history. And it’s possible that you might have liked their suggestions and made purchasing.


From a study, it’s shown that companies using personalization in digital commerce will get a hike of 15% in their revenue by 2018. And in B2B industry, most of the leads are generated through emails, through personalization there will be an enormous increase in leads.


Customers appreciate personalized emails. It makes them feel that company do care about their individual needs and is ready to help them.

Therefore, companies are required to focus more on personalization and send relevant emails to their prospective customers. It also helps you in nurturing your generated leads and convert them into customers.


To get the maximum benefit of your personalized emails, implement marketing automation tools and get great results.


Personalized your content

We have already discussed how important is personalization to B2B industry and lead generation.

Your website should speak about the needs and solutions of your customers, and content is what speaks directly to them.


Personalization shouldn’t be just limited to your email marketing. You should personalize your content and deliver more valuable content to each of your customers and try to fulfill their individual needs. Personalized content not only enhance your user experience but also convert more leads to customers.


You can personalize your offers, landing page, recommendations, etc. and create personalized experiences for your visitor’s  stage of purchase, behavior, industry, job role, location, etc.


Just know your audience, their problems and start personalizing your content accordingly.


Focus on Influencer Marketing

Influencer marketing has taken the marketing industry by storm. Influencers are not confined only to promoting consumer goods. Today they are playing an essential role in the B2B industry as well. Influencers not only help in lead generation but also in the lead nurturing and converting leads into customers.


According to a study, Influencers or expert opinion is most effective content for B2B buyers.


Customers believe more in living people and their advice than listening to any faceless corporation. However, only 15% of B2B companies are using Influencers to promote their business.

If you start using Influencer marketing campaigns now, it will play to your advantage, because B2B influencer marketing is only going to get bigger.


Are you wondering – Why influencer marketing is so important for the B2B industry?

The answer is; Influencers are the people who operate with the currency called “TRUST.” They have the trust of people, and people believe in their advice and statements, which leads to brand engagement.


This trust of people in influencers is the gold mine for B2B companies. They use influencer’s channel to connect with their huge fan following and promote their brands. The impact these influencers can bring to your lead generation is much more effective than any other marketing campaign.


Is B2C and B2B influencers are same?
The answer is – “NO.”

Influencers of B2C are social media stars and niche bloggers, but B2B influencers are successful entrepreneurs and industry experts.


Pay attention to AMP/Mobile Marketing

Today, most of the users access Google or any search engines via mobile phone.  Organic search is one of the most valuable strategies for lead generation.


You should pay attention not only to your web page responsiveness but also to the mobile-friendliness of your content. Optimize your mobile marketing campaign for generating leads.

Choose proper font size and color, write a short paragraph. Make sure that your content has needed whitespace and is easy to read on mobile phones.

Most of your user’s open emails on their mobile phones. Make sure that your emails are accessible on mobile phones because emails are the primary lead generation tool for B2B industry.


Learn more about AMP and mobile friendliness web pages and implement in your business to make it more mobile-friendly.


Live streaming and videos

Video has become a crucial part of B2B lead generation as B2B customers are taking information more from this type of content. More than 70% of buyers in B2B sector watch videos to get ideas throughout their buyer’s journey.

This data shows that how including video content can boost up your B2B lead generation campaign.


Create the video which educates and engage your target audience and makes their purchase decision easy. Also, to get maximum leads, you should choose the proper channel for its distribution.


As mentioned previously, keep it mobile friendly and select channels like social media, where more than 50% of buyers do their research and gather information before making any purchase decision.


You might have also seen live streaming of videos on social media, which is trending now. Companies are using this method to engage their potential customers.


This trend is also now becoming popular in the B2B industry. Companies are streaming live webinars and webcast to demonstrate their products or services and engaging customers more with their sites and hence, generating more leads.


You can also do a live streaming video by planning Q&A sessions, webinars, interviews, demonstration of your product or service, etc.knowing what your customer is looking.


I hope this blog has helped you in getting some insight on trending B2B lead generation process of this year. And also, you might have got the idea of which areas are best for you to focus.

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Digital Marketing

Do you know there are approximately 51 million small and medium-sized businesses in India alone? With such a huge number like this, every small/ medium scale business owners are looking gamesmanship in this competitive market.


If you happen to be the owner of the business, then you must be looking for strategies and effective marketing tools to bump up your business. In today’s world, online presence is a must for every business to survive. You should keep yourself updated with every marketing tools to get that competitive edge you always desired.


So, how you going to work on your online presence? Which marketing tools you should use to increase your traffic and effectiveness of your website? In the world of online marketing, it seems like there are always some new marketing tools, trends, and tricks to discover and implement your business strategy. How are you going to keep up with them all the time? Well, don’t get upset.


This post will tell you some handy marketing tools that don’t entail massive investment. Instead, it’s free of cost. You can build together your marketing strategy with these free marketing tools without investing a penny. Following are the list of 7 marketing tools that holds equal value for every type of business. So, let’s get started!

 

1. WordPress


WordPress is an open source website creation tool written in PHP. WordPress makes content management and blogging super easy. WordPress is one the most favorite tool for bloggers, content writers and even of our favorite celebrities.


People often misjudge WordPress as just a blogging platform. Previously it was mostly for content writing, but now it has evolved into a versatile CMS(Content Management System). With this functionality, not only you can create your blog but also gives you the freedom to develop your websites and other mobile applications. WordPress is very flexible and free of cost, which gives you more reason to use it in your business.


Plugins help you to do many things according to your needs and requirements. Plugins come in both paid and free forms. WordPress has more than 45,000 free plugins in its directory.


Also, if you know PHP, then you can customize or build your plugins as needed. Many top brands use WordPress to power up their websites. According to a survey, more than 22% of websites are build by WordPress. You can learn more about WordPress.


2. Growth Robotics



Previously people use to do website audit manually, which was very cumbersome work to do. Thanks to SEO site auditors, for making our life easy. Growth Robotics is an SEO site auditors, which diagnoses the website’s health and let us know about the problem areas we need to focus.


It gives you 30 days free trial option, which gives you the freedom to check the credibility of the reports generated. Growth Robotics not only gives you reports on website health but also gives you required recommendations on technical as well as non-technical aspects.


It does the audit of websites on more than 70 factors laid out by famous search engines. To know more, About Growth Robotics.



3. Google AdWords



Google AdWords is an online advertising tool for Google, allows advertisers to bid on specific keywords for their ads to get maximum CTR on search results and reach their customers instantly.


Depending upon the competition, bidding rates are determined. Marketers select their relevant keywords and bid for it. When someone searches on Google using the keywords, the ads of marketers get displayed according to ad rank( maximum bid times quality score).


The highest ad rank holds the first position. The actual CPC of your ad gets determined by the ad rank of the second highest ad below your ad, which is divided by your quality score. Know more about Google AdWords.


4. Google Analytics


Google Analytics is one of the widely used online marketing tools by marketers. It is the part of every digital marketing strategy of business from the very start.


This tool is packed with so many compelling metrics, gives you highly relevant and specific conversion goals. It only takes few minutes to get started with it.


Just connect your WordPress site to Google Analytics and track every action of your visitors. Connect your website with  Google Analytics  Now!


5. HubSpot


HubSpot is one of the favorite inbound marketing and sales tool for marketers when it comes to sales, marketing, and CRM software. HubSpot is all-in-one marketing software tool.


The company website says it all – “ From Attracting Visitors to closing customers, HubSpot brings your entire marketing funnel together.” HubSpot gives you so many tools on one plate. Some of these tools are as follows:


SEO

Blogging

Website

Social media

Lead management

CTA

Landing pages

Marketing automation

Analytics

Email



HubSpot gives you access to so many things in one place that you don’t need to pull yourself to different areas to get the information. There is no stone left unturned by HubSpot. Know more about HubSpot.


6. MailChimp


MailChimp is an email marketing tool, used by more than 12 million customers across the world. Email marketing is not a new technology. More than 80% of B2C and B2B companies are using email marketing tools to promote their business.



If you run a business, don’t wait for getting more than 2000 subscribers and then think for implementing MailChimp. Instead implement an email marketing strategy from the day one, to get your feet wet with email marketing.


MailChimp gives you self-service support options, making you find answers to all your queries. It also gives the free plan to those who have less than 2000 subscribers and those who don’t have; they can send more than 12,000 emails every month.


The beauty of MailChimp is its pricing strategy. It’s price tag and usability is based on the size of your email list. MailChimp also gives “forever free” plan for smaller marketers, those who are new to digital marketing field. Start your email marketing today!


7. HootSuite


With so many social networks to manage a business, there is no doubt why social media management tools have become a necessity for so many companies.


HootSuite is a social media management tool. It has got more than 15 million users worldwide. It provides the best tool to manage your multiple social media platforms, connect with your customers and grow your brand, all from one dashboard.


HootSuite allows you to schedule and publishes your content fast on multiple social media platforms. You can monitor and filter conversations, reply with a single click, identify and grow your audiences and can also track the results and take necessary actions as and when needed.


It also gives information about people who are influencers on a specific topic by using keyword filtering and Klout score. It even tells you what people are saying about your brand and help you respond quickly. HootSuite is free to use. To know more about HootSuite.

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Fractional CMO

If you have browsed your mobile phone for getting the latest scoop on google, you might have seen Google AMP (Accelerated Mobile Pages) carousel or a small lightning logo, appears in the top search results. You might be wondering what AMP is and why everyone is talking about it. Well, whether you are tech or non-tech, you should know about AMP, as this is going to be the future of mobile marketing.



4.77 bn of world’s population is currently using a mobile phone, and it is expected to pass 5 bn by 2019. The mobile devices have become an essential part of our life. Apart from food, air, and water, we need the mobile phone to survive.



Mobile marketing is not new. Marketers are using this platform for many years to boost their sales, seeing the increase in mobile users, Google has launched new SEO tool – AMP to give customers better loading speed, quality, and experience to increase their engagement with the content.


What is Google AMP Project?



AMP or Accelerated Mobile Pages is the new project that brings in a new coding language (AMP HTML) to the world which increases the loading speed and reliability of the content in the mobile browser, saving the time of customers and improving the engagement rate by giving them seamless browsing experience.



The webpage which is coded with AMP HTML, get displayed with primary images and simplified formatting while the complex page contents get loaded secondarily in the background. AMP enables Google to enhance the speed of page loading ten times faster than that of standard web pages.



To put it in simple words, AMP is a stripped down HTML page which restricts certain CSS, HTML, and Javascript. People want web pages which are rich in content like graphics, animations, and videos along with smart ads which get loaded instantaneously. We want same content to get displayed on multiple platforms and devices with the same speed and clarity no matter what type of mobile device we are using.



Some interesting factors of AMP


It only allows asynchronous scripts

It limits styles to 50KB

It’s compulsory to inline every CSS

Just AMP supported Javascript is allowed, can’t use user-written Javascript

All images and other external resources must put their size in HTML

Every Javascript must be out of critical path

Fonts should be uploaded with link tag or CSS



Why is AMP important?


The primary trigger behind this project is the “Time.”  In this mobile era, speed is all that matters to everyone.Every time if a web page takes more than three secs to load, it loses not only a reader but also the opportunity to earn money through subscriptions or advertising.



Customers do not have much time to waste in searching for information.They want instant answers to their queries without losing a single moment. In this world of overabundant information, people want to find relevant content at the right time without waiting for the browser to load their content.



Mobile devices have changed the way we access the information. We use more often mobile phones to obtain any information which we need. It has become a new promoting tools for companies to create and share their contents and attract more customers to their organization. But the main hurdle is the unfulfilled need for customers. Every time they get interacted with the web, the customer experience is often inadequate and discouraging, leaving a lot more to be desired.  




New Call-to-action

How can AMP benefit your business?



1. Faster Loading Of  Web Pages



AMP will change the loading speed of web pages. It will help the pages to get loaded on mobile devices in no time. Some AMP web pages get loaded ten times faster than standard pages.Faster loading of the page will engage more mobile users to your website, increasing the traffic and conversions.


2. Better CTR


The effectiveness of AMP pages will undoubtedly drive more traffic, as it will attract more visitors due to less loading time, compelling content and seamless experience which will ultimately improve the CTR.


3. Improved SERP


Although AMP is yet not confirmed as an independent ranking factor, page load time and mobile friendliness are the vital ranking factors, so indirectly AMP will play the major role in website ranking. The sites which are developed with AMP will get higher rankings than other sites.


4. Reduced Bounce Rate


AMP is so fast that it will help in reducing your customer’s bounce rate. When the customer visits your site, if loading time is high or your page is not appealing, they will obviously go somewhere else, taking away your opportunity to earn revenue and get some conversions. AMP will boost your page loading speed, making it get loaded with lightning speed, giving users less reason to run away from your site.


5. Increased Visibility For Publishers And Get More Readers


Search results will show small AMP symbols with the pages, those who have it.  This inclusion will make web pages stand out from other pages, increasing the visibility of the page to the users, hence improving the CTR. People who will click on these pages will see the change and start looking for the pages with AMP symbol for quicker loading times.


6. Gives Fantastic User Experience


AMP gives excellent user experience to mobile users. It provides better page loading without making any compromise on the quality of content, making it much easier for mobile users to do web browsing.


7. Generates higher traffic


Increased visibility and great user experience will automatically generate more traffic by engaging more people with the site.


8. Provides analytics


Knowing your customer’s behavior is very important to know how good or bad you are doing and AMP considers this point. Analytics gives you insights into the effectiveness of your campaigns. Using AMP, you can get information about your visitor’s counts, conversions, link tracking, new users as well as returning users count, video engagement and more. It offers built-in support for Google Analytics to its users.


9. AMP Is Not Entirely Static


You can design AMP pages with video, audio, social sharing buttons, attractive content and more. Seeing the popularity and effectiveness of AMP, we can expect this technology to include more complex page elements over the time to make it more fun to browse through mobile devices.


10. Support Ads


AMP gives support to many ranges of ad formats, networks, and technologies. The aim is to deliver ads along with the content without compromising on the speed of page and its content, grabbing more viewer’s attention and hence improving the ROI.



Looking at these parameters, even if your website is not impacted much by AMP project, this could be a reminder that loading speed of a page is a critical factor in mobile SEO. Now, it’s high time to implement AMP in your website to generate maximum revenue and to sustain in the market. So, if you’re thinking about adding AMP sign to your website then stop thinking and start acting!

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Fractional CMO

You’ve planned your business, started working on your product or service and now you are ready to begin your marketing process.

Awesome! Here comes the real crunch. You may be wondering which inbound marketing strategy you should opt to get the maximum benefit. You have heard a lot about inbound marketing and its benefits but are not sure which approach will work best for you.

If you are reading this, then it’s a good start, as this blog will give you insights to some of the most trusted inbound marketing strategies which are used by many successful businesses.

Inbound marketing is more about an approach than that of tactics. Its main aim is to attract more prospects to your business rather than reaching out to them. Inbound Marketing is all about making your company get found by the customers through earning their attention with attractive and meaningful contents.

Inbound marketing mainly focuses on providing value to its users, which in return prompts those users to gravitate to your business when the need arises naturally. Inbound marketing is a process for the people to get information when they want to make a purchase or just looking for an answer to their query.

In the comparison of traditional marketing, inbound marketing strategies are more budget-friendly, gives a range of benefits to its users and generates a higher ROI.

Inbound marketing uses several methods like opt-in email forms, organic search traffic, SEO, SMM, Influencer Marketing, personal branding, etc. but the main propeller is the content. Inbound marketing, in today’s world, is the best approach to every business whether it is brick-and-mortar, B2C, B2B, Tech, Non-tech, Saas or otherwise.


Following are the strategies you need to keep in mind while you start your inbound marketing journey

1. Know Your Buyer’s Persona


Before writing any content for your website, you should understand your customer’s needs and requirements. You should know for Who you’re writing? You should take into consideration your buyers personas. Keep in mind, before writing any content you should know all about your customer.

Do segmentation of your customer based on their age, gender, location, job title, family life, etc. to get a clear understanding of your customer personas.

Based on the number of your customer personas, group your target audiences and write content for each group based on their requirements. Download our Self-help’ Buyer Persona Guide.


2. Tell Your Customers, You Exist


In this competitive market, where everyone has their hectic schedule, your customers don’t have time to go on a particular website and search for the information they need.

So you should make yourself found easily on search engines, as the website which is easily reachable gets maximum traffic, and it’s easy for the companies to turn those customers into leads.

For your website to get found quickly,  and get a higher rank on search engines make sure you have a healthy website (do a Website Audit), create engaging web content, select accurate keywords, and subsequent blogging plays an important role. And inbound marketing helps you in getting a higher position by optimizing your web content.


3. Do Proper Keyword Research


Good results will only come with proper research. After knowing your customer’s persona, you have a proper understanding of who is your customer and what they actually need. Now you need to do research of what they are entering into search engines to get their query solved.

What search engine they are using, what information they need, what query they have and think how you can solve it? And give them what they need. Do keyword research carefully, keeping in mind its search volume and competition and KEI. Select your potential keywords which are relevant to your content and fulfills your objectives.

4. Good Content is the Key to Your Success


The quality of your content is the most important component of your inbound marketing strategy. Your success depends upon your content quality, if you produce generic and self-serving contents, your chance of success will be very negligible.

Your content should resonate with your customer’s personas and should give them solutions to their query. Before writing any content, you should know your customer’s journey and carefully understand their needs so that your content can have potential to attract customers to your website and generate traffic and give you maximum leads.


5. Competitive Benchmarking is a must


You should understand how you are going to stand up against your competitors and should know which inbound marketing activities will help you the most. You should carefully analyze your competitor’s inbound marketing strategies and get ideas on which area you’re falling short of competitors and start taking necessary steps to excel in that area.

Fortunately, there are so many tools to help you out like- PRO, Google Analytics, Website Grader, etc. which gives you an insight of your competitor’s performance. You can also use HubSpot, MozRank, etc. to know your website traffic, rank, number of backlinks to your website, etc. All these tools will help you decide better which inbound marketing activities will increase your standing and will work best for you.


6. Build Your Brand


If you want long-term success, you have to build your brand. The personal brand concept is nowadays getting adopted more by startups as today’s startup culture is dominated by personalities who can efficiently advertise themselves as a leader and their company as innovators are getting more success.

Give your business a figure, tell everyone why it is unique, keep innovating your offerings and keep adding more value.


7. Have an Omni Channel approach


You can’t get success just by writing a good content unless it reaches to your target audience. You should have an omnichannel approach, which means looking the experience or things through the eyes of your customer, mobilize their experience to every possible channel so that it is integrated, seamless and consistent. You should know your customer, have the right data and be where your customers are.

Social media presence is must in today’s world. Social media has turned inbound marketing into a very viral interactive experience. But you should keep in mind that social media is social. There are real people behind every likes and follower.

You should continuously connect with your customers by asking questions, answering their questions, responding to their tweets, posting blogs and post with valuable information on a frequent basis. This will help your website in engaging your customer and will bring more traffic to your site.

These inbound marketing strategies are incredibly helpful, not because of how they work together but the benefits they give when bound systematically. All of these approaches can enhance and complement your business, increasing your total ROI. Pool your resources to get a good hold on these tactics and nothing will be able to stop you from getting success.

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