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The world of Marketing is changing very fast. Google and Yahoo have disrupted the Marketing world. Today Digital Marketing takes an edge over Traditional Marketing. Search Engines have changed the way you sell too. [bctt tweet=”Move the marketing and sales strategy from ABC (Always Be Closing) to ABH (Always Be Helping)” username=”Fractional_CMO”] More than 3800 marketing Softwares have come into existence with the strategy of ABH (Always Be Helping) and some of the early movers and pioneers are Hubspot and Marketo. Hubspot did walk the talk by making all their certifications free. It is one of the very few companies who does not put certifications into a profit centre but instead puts it in content marketing strategy. A majority of the certifications are free for everyone and some of the certifications are exclusive for Hubspot users and partners. I have recently completed the Hubspot Marketing Software Certification and want to share some of the interesting findings. keep reading