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Digital Marketing, Marketing Operations

I came across a wonderful blog from Seth Godin, which says that every individual wears one of the following three hats at their job. 

  1. Scientist: The Scientist does experiments. 
  2. Engineer: The Engineer builds things that work.
  3. Operations: The Operations Manager takes the handbook and executes on it.

 At Fractional CMO, we always think from the marketing perspective and while reading Seth’s blog, I was trying put these hats on the key roles in marketing and see what is the tasks each one these roles would undertake 

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