I came across a wonderful blog from Seth Godin, which says that every individual wears one of the following three hats at their job.
- Scientist: The Scientist does experiments.
- Engineer: The Engineer builds things that work.
- Operations: The Operations Manager takes the handbook and executes on it.
At Fractional CMO, we always think from the marketing perspective and while reading Seth’s blog, I was trying put these hats on the key roles in marketing and see what is the tasks each one these roles would undertake