Traditional marketing was all about fighting for the space to spread the word out about your brand. The marketing experts in the earlier days were more inclined towards having a strategy on being more creative in branding and generating more leads.
The rise of internet penetration in everyone’s life changed the way marketing functions and also created a new skill set altogether: the Marketing Technologist.
To put in simple words, Marketing Technologist is a merger of Marketer and a Techie to achieve the goals of marketing. It’s not only about being creative but also being able to convert the data into actionable insights for the next steps of marketing.
Technology has brought disruption in the marketing industry. According to a report
“There are more than 3500 technology driven products out there in the market trying to help the businesses achieve their marketing goals. This is a growth of more than 2300% in just last 5 years.”
-Scott Brinker, CEO – Chiefmartec.com